Typogaphy/ Special Task: Type Design & Communication


13.11.2022- 27.11.2022 (Week 11- Week 13)

Leong Jia En (0348366) Bachelor of Creative Media Design (Minor)

Typography

Special Task 


Lectures 


Instructions


Special Task: Type Design & Communication

With the knowledge and experience gained in the Exercises, Task 1 to Task 3, we were required to express typographically a social message or greeting that is relevant to the campus community at  Taylor’s University or society at large.

Visual Research
Idea Exploration

In this special task, we may use minor graphical elements or visuals to aid in our message and design. The format is 512 px x 512px @72dpi and we may use the appropriate colour 
schemes after getting the black and white version approved. The festival I chose is Happy Birthday which I think I will use often to wish my family and friends. The idea below is to express the font as a balloon and replace the "H" with a dog balloon and the "i" with a candle while adding the logo of Taylor's University by replacing the "T".

Fig 1.0 Birthday elements
Fig 1.1 B&W Version

Fig 1.2 B&W Version with the logo of Taylor's University

Then, I researched some lettering color palettes on Pinterest during the coloring process. Below is the palette I used for the Happy Birthday sticker. After that, I went to Youtube to learn how to create a white border for my sticker.

Fig 2.0 Color Palette

Fig 2.1 Tutorial of creating a white border for sticker

Fig 3.0 Happy Birthday sticker

Fig 3.1 Happy Birthday sticker with TU's logo

Fig 4 Telegram Sticker


Link for the sticker pack 
(1) Birthday  with TU Mark
(2) Birthday



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